Tech9320 is dead, long live techtonnik! A lengthy complex rebranding process, that's been going on for the last 4 months is finally ready to be seen by a wider audience. To say that I am incredibly proud is an understatement - techtonnik grew 10x more than I could have ever anticipated. This new, more mature identity, is just icing on the cake.
So, why was this rebranding necessary?
When you create a brand, you have an idea of where you want that brand to end up. You have no empiric knowledge, it's basically just a hunch. It seems my hunch was wrong - what was supposed to be a very basic software agency, with a almost non-existing online presence, turned into a this amazing company worthy of a great brand, or at least a slightly less generic name.
How did we do it?
We did it together! I joined forces with my whole talent pool, and we went step by step - name, logo, font, colors, brand voice, assets, icons, and finally, this brand new website. It was not an easy thing to do - each person has their own vision and ideas, and coordinating that into one final product is easier said than done. But, here we are - which means that it's definitely possible.
What's next for techtonnik?
We're going stronger than ever! Our existing projects created a large network of ever-growing referrals, and coupled with our new sales approach, we'll be looking to expand to new industries and markets, while revolutionising the way software development is done in general.
Thanks for being a part of our journey. Stay tuned!
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