Case Study Overview
Destilerija Gorska is a Serbian distillery, specialized in making rakija. If you don't know what rakija is - you're really missing out. They reached out to us with a clear vision - luxury! They were on their way to create a premium brand, and it was up to us to make that a reality through the development of their e-shop.
And boy, did we do it right! The whole web presentation stems PREMIUM from every pore - the colors, the animations, the images. Everything is seamlessly tied together to create a fully functioning e-commerce solution!
Development Process
Initial Research
In the initial research phase, we conducted a thorough analysis of the key competitors, identifying key trends and customer preferences. This research informed our understanding of the target audience and helped shape the overall strategy for the website.
Design & Functionality Planning
During the design and functionality planning stage, we focused on creating a visually appealing and intuitive layout that aligns with the Gorska brand. The main focus was amplifying the luxurious side of the brand, while still making sure it doesn't collide with the overall functionality of the website.
Shopify Implementation
The implementation phase involved integrating our solution into Shopify, ensuring it performs seamlessly across all devices. We made sure that the whole flow was covered, including the cart, the checkout, and order-related e-mails.
Testing and Quality Assurance
Comprehensive testing and quality assurance were conducted to ensure the e-shop's functionality, performance, and security. We performed usability testing to identify and resolve any issues, ensuring a smooth and error-free user experience.
Post-Launch Support
This is where we're at right now! As each one of our clients know - we are there for every single problem that might occur, and we solve them in record-breaking fashion.
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Our Tech Stack
This were the tools used to design this masterpiece, and bring it to life!
Figma
Shopify
Outcomes and Impact
Were the clients satisfied? What sort of impact did we make?
Satisfaction Level 9000!
It seems we did exactly what we were supposed to, and more! The client was more than willing to give us a testimonial, while also signing a long term maintenance and general support contract
The Best Is Yet To Come!
It's too early to tell the impact the store will make, as it just went live at the moment of writing this. We are still, without a doubt, sure that Gorska will make a big boom in the Serbian brandy market!
Ivana Lešević
Marketing Manager @ Destilerija Gorska
It's all about style and efficiency for us. Gorska is no ordinary rakija, so we needed an extraordinary team. That team happens to be the techtonnik team.
